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2026 In-House Excellence Awards
As part of the ANA's mission to set the agenda for growth, the ANA In-House Excellence Awards celebrate the incredible creativity and innovation of in-house marketing teams. Recognized as the industry's premier honor for in-house agencies, this program spans categories including branded content, integrated campaigns, experiential marketing, out of home advertising, socially responsible content, and applications of emerging technology including AI. Winners represent the highest standard of excellence, as judged by a distinguished panel of industry peers.
We invite you to enter the 2026 In-House Excellence Awards and showcase how your in-house agency is driving growth by aligning creativity with strategy. This is your moment to prove why your in-house agency stands above the rest as an inudstry-leading example of excellence.
Time for in-house talent to own the spotlight.
No one knows your brand better than those in-house.
In-house marketing and advertising has come a long way. Gone are the days when in-house marketing teams were only tapped for quick and inexpensive work. Today, in-house teams lead creative and media strategy, produce broadcast-quality commercials, and drive business results for their brands, among many other capabilities.
ANA Unveils Winners of the 2026 In-House Excellence Awards
The Kitchen North America Won Best in Show; Led All Winners with Eight Awards
HUNTINGTON BEACH, CALIF. - June 23, 2026 — The Association of National Advertisers (ANA) today announced the winners of the 2026 ANA In-House Excellence Awards, honoring in-house agencies who are driving growth by aligning creativity with strategy. The awards span categories such as Branded Content, Experiential, In-House GEM Award, Significant Results, Agency of the Year, Leader of the Year, and more. The awards were presented during the 2026 ANA In-House Agency Conference on June 22-24 in Huntington Beach, California.
The Best in Show honor went to “Kegchup” created by The Kitchen North America
Major Wins
- The Kitchen North America led the competition with 8 awards, with the most Category Grand Prize awards at 6.
- draftLine earned 6 awards, with 2 Category Grand Prize wins.
- Fidelity Investments, PepsiCo, and The Cooler at Experian and MikeTeevee received 3 awards each.
- In-house teams at C2 (Creative Center), VOLT, Whirlpool Corporation, Target, and Brand Studio won 2 awards each.
In-House Agency of the Year award was awarded to The Target Creative team at Target
In-House Leader of the Year honor was awarded to Kelly Warkentien, Vice President and Creative Director of The Agency at Wolverine
The 2026 GEM Award honors were awarded to:
- Category Grand Prize: Purdue Brand Studio for “Sunnie x Purdue University”
- Category Winner: CARE for “CARE, Always There”
- Category Winner: Fidelity Investments for “Voice of the Advisor”