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Aflac and The XP Agency win In-House Excellence Awards Best In Show
Citi Creative Services Named In-House Agency of the Year
ORLANDO, FL (June 13, 2023) — Aflac and Citi’s in-house agency Citi Creative Services took top honors at the ANA In-House Excellence Awards ceremony this year, winning Best in Show and In-House Agency of the Year, respectively.
The awards were presented tonight during a gala ceremony at the 2023 ANA In-House Agency Conference in Orlando, FL. The Best in Show award went to a campaign called “The Park Bench” that was part of a long-term Aflac initiative called “Close the Gap” that is designed to educate consumers about the gap created when health insurance coverage ends, and medical bills begin to pile up.
"The Park Bench,” created in collaboration with XP Agency, follows a young girl named Bella whose father has been diagnosed with sickle cell disease, a disorder which disproportionately affects the African American community.
Citi Creative Services, an in-house advertising agency run by creatives, is structured with traditional agency roles but organized without an impeding hierarchy. “This flat structure leads to inspiring ownership, smarter decision-making and greater autonomy for all team members,” the financial services company said.
This year marked the introduction of a new award called the In-House GEM Award honoring work that best exemplifies the accurate and authentic portrayal of women and/or girls in campaigns produced by in-house agencies and/or marketing teams. The inaugural grand prize winner was the Kalmbach Feeds Marketing Team for a campaign entitled “Feed Your Dreams with Lainey Wilson.”
Three GEM category winners were:
♦ Advocate Aurora Health for a campaign devoted to Women’s History Month
♦ Chevron for “Energy Everywhere: Renewable Natural Gas”
♦ Heart Haus at CVS Health with Saatchi & Saatchi for “Here for Women.”
The 2023 awards program featured 12 categories and included a total of 39 category winners. Each category had a total of three winners: one grand prize winner and two category winners. The top five industry sectors represented in this year’s entries were: Banking and Financial Services; Healthcare; Food and Beverage; Travel, Transportation, Tourism and Hospitality; and Technology.
Top winning teams were:
♦ 6 Wins: PepsiCo
♦ 4 Wins: Heart Haus at CVS Health
♦ 4 Wins: D3 - Frito-Lay In House Agency
Teams with most Category Grand Prize wins:
♦ 2 Category Grand Prize Wins: D3 - Frito-Lay In House Agency
♦ 2 Category Grand Prize Wins: Indeed
Time for in-house talent to own the spotlight.
No one knows your brand better than those in-house.
In-house marketing and advertising has come a long way. Gone are the days when in-house marketing teams were only tapped for quick and inexpensive work. Today, in-house teams lead creative and media strategy, produce broadcast-quality commercials, and drive business results for their brands, among many other capabilities.
Showcase the incredible creativity and innovation of your in-house marketing team.
Demonstrate your expertise and industry leadership with an award that exemplifies your in-house team's immense talent. From integrated campaigns, to out-of-home, social media and more, there are multiple award categories to highlight the unique impact your in-house team has had on your brand's business.
The ANA In-House Excellence Awards are designed to feature the most creative, strategic, and growth-driving marketing and advertising. Set your team apart with an award fit for the greatest in-house marketing teams in the world.