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In-House Excellence Awards
CONGRATULATIONS TO THE 2025 IN-HOUSE EXCELLENCE AWARD WINNERS!
Click here to see the full winners list.
WoW Studios Captures Best In Show for "Love the Racks"
Best Buy Honored as In-House Agency of the Year
Keurig Dr Pepper Most Awarded Team
NASHVILLE, TN (June 12, 2025) — The Association of National Advertisers (ANA) announced the top winners of the 2025 In-House Excellence Awards at a gala ceremony held tonight during the ANA In-House Agency Conference in Nashville. The awards celebrate the most creative, strategic, and growth-driving work produced by in-house marketing teams across the industry.
The evening’s highest honor, Best in Show, was awarded to Whirlpool’s WoW Studios for its standout campaign, “Love the Racks.” The campaign also secured four additional wins, making it one of the most decorated individual campaigns of the night.
Best Buy was named In-House Agency of the Year, with Keurig Dr Pepper and The Kitchen North America (Kraft Heinz) recognized as finalists in the highly competitive category. Tom Evans, Head of The Kitchen North America, received the honor of In-House Leader of the Year for his outstanding leadership and creative vision.
The awards program featured 16 general categories, six new showcase categories for small teams, and special recognition in areas such as AI and media excellence. A total of 65 trophies were awarded.
Top-performing teams included:
Keurig Dr Pepper – 6 total wins
WoW Studios – 5 total wins
The Kitchen North America – 4 total wins
Fidelity Investments, Molson Coors, and Propel – 3 wins each
Teams with the most Grand Prize category wins were:
WoW Studios – 5
Propel – 3
DoorDash, Reckitt, and Molson Coors – 2 each
In addition, the ANA In-House GEM Award, which honors campaigns that exemplify the authentic and accurate portrayal of women and girls, was awarded to:
Grand Prize: “She Leads the World” – CARE
Category Winners: “Money On” – Fidelity Investments and “Pros Know” – Hilti
Winners were selected by a panel of 300 marketing and agency leaders in the main judging round, with final selections for top honors made by a 16-member Grand Jury of senior marketing executives from brands including Kraft Heinz, Sony, Bank of America, Lenovo, and Vanguard.
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Showcase the incredible creativity and innovation of your in-house marketing team.
Demonstrate your expertise and industry leadership with an award that exemplifies your in-house team's immense talent. From integrated campaigns, to out-of-home, social media and more, there are multiple award categories to highlight the unique impact your in-house team has had on your brand's business.
The ANA In-House Excellence Awards are designed to feature the most creative, strategic, and growth-driving marketing and advertising. Set your team apart with an award fit for the greatest in-house marketing teams in the world.
Time for in-house talent to own the spotlight.
No one knows your brand better than those in-house.
In-house marketing and advertising has come a long way. Gone are the days when in-house marketing teams were only tapped for quick and inexpensive work. Today, in-house teams lead creative and media strategy, produce broadcast-quality commercials, and drive business results for their brands, among many other capabilities.
Showcase the incredible creativity and innovation of your in-house marketing team.
Demonstrate your expertise and industry leadership with an award that exemplifies your in-house team's immense talent. From integrated campaigns, to out-of-home, social media and more, there are multiple award categories to highlight the unique impact your in-house team has had on your brand's business.
The ANA In-House Excellence Awards are designed to feature the most creative, strategic, and growth-driving marketing and advertising. Set your team apart with an award fit for the greatest in-house marketing teams in the world.