Winner Status: Category Winner

Client/Brand: Orangetheory Fitness
Agency: 

Headline:
ORANGETHEORY AT HOME

Campaign Summary:
2020 was the year for Orangetheory Fitness. The company hit multiple record highs and the brand was unstoppable. Then Covid-19 hit, and the company made the difficult decision to close its doors, encouraging franchisees to follow suit for everyone's health and safety. And revenue went to $0. The world was coming to a stop but that wouldn’t stop us. We doubled down and within 3-days stood up new workouts via Orangetheory At Home™. Delivering a new, unique, coach-led full body workout in order to keep our members active during the quarantine, every single day and for FREE.

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Client Credits:
Kevin Keith
Rachelle Reed
Denise Soults
Jessica Swedberg
Angela Giambrone
Bowen Mendelson
Kelly Aiglon
Marggen Torres
Brian Monaco
Megan Carney


Agency Credits: 
Mike Hernandez Independent freelancer
Chris Blandon Independent freelancer
Ramiro Castaneda Independent freelancer
Carlos Garcia Independent freelancer