Winner Status: Category Winner

Client/Brand: Wizards of the Coast
Agency: 

Headline:
MAGIC: THE GATHERING | KALDHEIM CAMPAIGN

Campaign Summary:
The Magic: The Gathering player base and sales have historically been boosted by existing fandom. In recent years, we've recognized the importance of strong marketing to grow our business. This campaign is the first winter set that reached a new level of marketing support, and the results affirmed our efforts, with Kaldheim being the best-selling winter set of all time.

At Wizards of the Coast, we are aggressively building our in-house agency to deliver on media, creative, and CRM/web disciplines. Kaldheim delivered a lot of firsts for us, including a heavy influencer outreach and new ways to leverage social media.

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