Winner Status: Category Winner

Client/Brand: Volt, Molson Coors In-house Agency
Agency: 

Headline:
The Unofficial Official Beer of Cobra Kai

Campaign Summary:
Netflix's Cobra Kai was dropping season IV. In seasons I-III, the main character, Johnny Lawrence, is known for drinking Coors Banquet, making it an icon in the show.
We created the #SeekTheBanquets campaign to become the unofficial, official sponsors of Cobra Kai, without ever using its name. Before its release, we launched a contest with a look and tone similar to Cobra Kai for viewers to guess or count each Coors Banquet sighting in season IV. The person with the correct answer won a dojo-load of beer, and Coors Banquet became the real star of the show.

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