Winner Status: Category Winner

Client/Brand: The Content Studio at PepsiCo Beverages North America
Agency: 

Headline:
Pepsi - SWAC Conference Sponsorship

Campaign Summary:
When the Pepsi South Division marketing team was selected as the primary beverage sponsor of the Southwestern Athletic Conference (SWAC), a collegiate athletic conference comprised of 12 HBCUs in the Southwestern part of the United States, PepsiCo wanted to use the opportunity to make a spot that elevates and celebrates HBCU culture.

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Client Credits:
Louis Arbetter
Emily Smith
Elijah Farmer
Ari Alius
Steve Frechtman
Jayne Hickey
Amy Wong
Hope Gallagher
Paul Brown
Pierrah Hilaire


Agency Credits: 
Echelon Culture
Webber Marketing
Makers
Direct Focus, Inc
OMD