Winner Status: Category Winner

Client/Brand: The Original Donut Shop
Agency: Liquid Sunshine, Keurig Dr Pepper

Headline:
Tweetstorm

Campaign Summary:
The Original Donut Shop® Coffee, one of Keurig's most beloved K-Cup pod flavors, had been around for over a decade, but had never Tweeted. So we asked: how could we launch our Twitter account in 2021 in an authentic way that would resonate with our millennial audience? We decided to make it seem like we thought that we had been Tweeting for years, but that our Tweets had gotten "clogged" in a technical snafu, resulting in 15-years of Tweets all at once. Over the course of the day, we posted over 150 Tweets from LOLcats to the Bernie Sanders chair.

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Client Credits:
Darren Moran
Stephie Coplan
Scott Rench
Anna Raynor
Henry Arlander
Shelby Murphy
Caitlin Mitchell
Shelly Laroche
Delaney Collins
Sharon Chabot


Agency Credits: