Winner Status: Category Grand Prize Winner

Client/Brand: Ketchum
Agency: 

Headline:
Frito-Lay 'Twas the Night Before Super Bowl

Campaign Summary:
Super Bowl is one of the biggest cultural – and snacking – moments of the year. At a time when consumers needed to smile, Frito-Lay’s internal creative agency produced a commercial called 'Twas the Night Before Super Bowl, comparing the excitement of the Super Bowl to the night before Christmas. It featured NFL legends including all three Mannings, Deion Sanders, Jerry Rice, Joe Montana, Jerome Bettis, Marshawn Lynch and more. The campaign led to a +16% sales lift and, despite not appearing in-game, was ranked ninth in earned media share of voice (impressions) among all Super Bowl advertisers.

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