This! Is How Live Commerce is Driving Business Growth for The Fresh Market
Category
Experiential (in-person and virtual)
Description
Winner Status: Category Winner
Client/Brand: The Fresh Market
Agency:
Headline:
This! Is How Live Commerce is Driving Business Growth for The Fresh Market
Campaign Summary:
After 40 years in business, The Fresh Market—a specialty grocery chain—wanted to reach an untapped audience with the potential to drive new business to its stores through eCommerce. The company tapped into where this audience shopped using short and long form shoppable videos, and the results were astounding.
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Client Credits:
Cassie Mabe
Kevin Miller
Patrice Molnar
Kathleen Smith
Ryan Matheson
Hayli Bruffey
Agency Credits:
Firework
Winner Status
- Category Winner