Parquet Pivot: G.O.A.T. Dawn Staley Helps Aflac Close Gaps in Women's Sports
Category
Big Idea
Description
Winner Status: Category Winner
Client/Brand: Aflac
Agency:
Headline:
Parquet Pivot: G.O.A.T. Dawn Staley Helps Aflac Close Gaps in Women's Sports
Campaign Summary:
After a report detailed inequities between the men’s and women’s March Madness® basketball tournaments, Aflac collaborated with Coach Dawn Staley to draw attention to significant equity issues in women's college sports, including investment equity, fan experience and community engagement while highlighting how Aflac helps close gaps.
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Client Credits:
Jared Martin
Adrian Schwarz-Iglesias
John Helms
Johnathon Smith
Amy Persons
Mallory Hartline
Michele McMullin
Lisa Malone
Alex Skiles
Madison Montgomery
Agency Credits:
Allison Worldwide Dagger Spark Foundry
Winner Status
- Category Winner