Winner Status: Category Winner

Client/Brand: Schwan's Company
Agency: Fast Horse

Headline:
Crispy Mode

Campaign Summary:
Drawing inspiration from the perfectly crisp and craveable texture of our egg-roll wrappers, PAGODA® Snacks created a customized “Crispy Mode” challenge for gamers that appears much like a deep-fried meme. Players who mastered “Crispy Mode” were rewarded with a chance to win a trip to the PGL CS2 Major 2024.

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Client Credits:
Roberto Rios
Federico Arreola
Susan Mainquist
Christa Bundt
McKenzie Magaw
Sophie Kohl
Shannon Helmke
Kiki Andru Olson




Agency Credits: 
Fast Horse - strategy, creative True Media - media agency