In-House Excellence Awards
Grand Jury

MATT KRUEGER

Chief Marketing Officer
GoNetspeed

BIO

Matt Krueger is a 25-year veteran of the telecommunications industry and currently serves as Senior Vice President of Marketing and Chief Marketing Officer at GoNetspeed. Over the course of his career, Matt has held senior leadership roles at Shentel, Glo Fiber, and most recently, Metronet, where he served as Senior Vice President of Residential Marketing and Product Management. 

Matt brings extensive experience in both Marketing and Product Management, with a strong track record of driving growth and innovation. His expertise spans brand development, marketing technology, customer journey orchestration, and go-to-market strategy. At GoNetspeed, he leads the company’s efforts to position itself as a challenger brand in an evolving fiber landscape, putting customers and community at the heart of the company’s mission. 

Q&A with Matt Krueger

Provide one word that defines "In-House Excellence" in 2026. 

Agility 

What is one trend in creative operations or in-housing you are watching most closely? 

The “In-House + Boutique” hybrid model of creative development.  

In one sentence—what is the single most important element that moves an entry from "Good" to "Grand Prix"? 

An insight about the customer that either the entry was built-on or was used to inform the story the creative is attempting to tell.  

What is the #1 mistake teams should avoid when telling their campaign’s "story" in a submission? 

Focusing on just the creative with no mention of the impact it had on the problem or business.  

Why is it critical for in-house agencies to have their own dedicated stage for recognition? 

In-house agencies must innovate within the constraints of their brand. This requires creativity under constraint, which is a unique perspective/discipline. It should have a different set of judging criteria than a traditional agency pitch. This dedicated stage provides the social proof that an in-house career can be just as meaningful with accolades as a career in traditional agencies. 

Get to know the 2026 In-House Excellence Grand Jurors.