Winner Status: Category Grand Prize Winner, Best in Show

Client/Brand: ALSAC / St. Jude Children's Research Hospital®
Agency: Theorist, Inc

Headline:
YOUTUBE ORIGINALS PRESENTS THE GAME THEORY $1,000,000 CHALLENGE FOR ST. JUDE, BROUGHT TO YOU BY STATE FARM®

Campaign Summary:
St. Jude partnered with celebrated YouTube personalities The Game Theorists to bring to life a modern-day telethon livestream – The Game Theory $1,000,000 Challenge for St. Jude, on one of the biggest giving days of the year.

Creators from around the world joined The Game Theorists, including titans of YouTube giving Markiplier, MrBeast, ZHC, Colleen Ballinger and many more. This stellar cast participated in an array of games and challenges, creating a unique combination of variety show and telethon where fundraising milestones were celebrated by over-the-top stunts including a “2020 haircut” from a robot, larger-than-life science experiments and more.

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Client Credits:
Alisha Wilmoth
Susan Clark
Derly Smith
Zachary Whitten
Ricky Gipson
Belinda Tinsley
Jillian Grembowicz
Jason Heitman
Amanda Hill



Agency Credits: 
Matt & Stephanie Patrick Theorist, Inc
Kindari O'Connor Mobeon