Winner Status: Category Winner

Client/Brand: L'Oreal
Agency: 

Headline:
THE PRECISE FORMULA: SKINCEUTICALS CONSUMER CENTRIC DIGITAL MAKEOVER

Campaign Summary:
Le Desk (L'Oreal's in-house programmatic desk) collaborated with their brand partners on SkinCeuticals to transform their digital strategy from product to consumer centric. Via a strong in-house relationship, the team uncovered an insight that, no matter the promoted product, their campaigns were mostly converting purchases for the core product. This uncovered an opportunity to maximize support and revenue against the core product, while tailoring support of the other products based on consumer signals. The teams transformed SkinCeuticals strategy from a fragmented, duplicative, product-focused approach to a consolidated, full-funnel, always on approach. The results: increased investment, increased revenue, and brand awareness.

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Client Credits:
Sasha Leikin
Juliana Monzon
Huanne Hughes
Oliver Hobbs








Agency Credits: