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  • THE DORMAN VIRTUAL TOUR
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THE DORMAN VIRTUAL TOUR

Category

Branded Content

Description

Winner Status: Category Winner

Client/Brand: Dorman Products
Agency: 

Headline:
THE DORMAN VIRTUAL TOUR

Campaign Summary:
To grow awareness of Dorman's unique history and innovative capabilities, Dorman's creative team created a multimedia microsite filled with text, videos, images, interactive elements and other content to tell the company's story in a way that looks and feels like the real-world experience of touring Dorman's corporate headquarters. The Dorman Virtual Tour was made entirely by Dorman contributors, from everyone in the videos and photography to the people behind the cameras. The project dramatically exceeded traffic goals and played a role in helping Dorman achieve record sales in 2020. See for yourself at DormanProducts.com/tour.

Please visit the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.

Client Credits:
Josh Seasholtz
Bryan Joslin
Jordan Meeder
Ed Souaid
Steve Gisondi
Mike Apice
Keith Kreisel





Agency Credits: 





 

Winner Status

  • Category Winner

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About the ANA

The Association of National Advertisers (ANA) is the definitive voice of the marketing industry. Since 1910, we have set and advanced the agenda for marketing transformation, connecting over 1,600 member companies to an influential global network, insights and resources that drive growth. Our members represent 20,000 brands and $400 billion in annual marketing investment. Through industry-leading research, the CMO Growth Council, and our proprietary Growth Agenda and Practices, the ANA empowers marketers to shape the future of marketing and create lasting impact for their organizations and the industry.

 

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