THE DORMAN VIRTUAL TOUR
Category
Branded Content
Description
Winner Status: Category Winner
Client/Brand: Dorman Products
Agency:
Headline:
THE DORMAN VIRTUAL TOUR
Campaign Summary:
To grow awareness of Dorman's unique history and innovative capabilities, Dorman's creative team created a multimedia microsite filled with text, videos, images, interactive elements and other content to tell the company's story in a way that looks and feels like the real-world experience of touring Dorman's corporate headquarters. The Dorman Virtual Tour was made entirely by Dorman contributors, from everyone in the videos and photography to the people behind the cameras. The project dramatically exceeded traffic goals and played a role in helping Dorman achieve record sales in 2020. See for yourself at DormanProducts.com/tour.
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Client Credits:
Josh Seasholtz
Bryan Joslin
Jordan Meeder
Ed Souaid
Steve Gisondi
Mike Apice
Keith Kreisel
Agency Credits:
Winner Status
- Category Winner