Winner Status: Category Grand Prize Winner

Client/Brand: Heart Haus / CVS Health
Agency: 

Headline:
One Step Closer COVID-19 Vaccination Campaign

Campaign Summary:
What will the COVID-19 vaccine bring you One Step Closer to? This is what CVS Health® asked Americans in a March 2021 campaign to get people vaccinated. We wanted customers to look beyond quarantine and social distancing and be excited about the future. We needed to sell hope in place of fear, and human connection from a distance. We heard the funny, relatable, sad and sometimes bizarre truth about what we were most excited to get One Step Closer to. The One Step Closer campaign directly resulted in 3.3 million Americans getting vaccinated at CVS Health.

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Client Credits:
Ezra Englebardt
Jay Williams
Mick O'Brien
Ben Raynes
Colleen Moisio
Chad Senecal
Lauren Labelle
Jamie Bakum
Brett Gerstenblatt



Agency Credits: 
Henry/Ssong Station FIlms
Devon Bradbury Whitehouse Post
Kathy Raisch Company 3
Chris Azfal Wave Studios
Mophonics Mophonics