Winner Status: Category Winner

Client/Brand: Citibank
Agency: 

Headline:
Citibike No Kid Hungry Fall OOH Activation

Campaign Summary:
This successful OOH marketing endeavor raised awareness in two key markets about an important issue, childhood hunger. It also encouraged Citi Bike® riders to do something good in their everyday lives – and get involved in solving a problem close to everyone’s heart during the holidays.

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