Winner Status: Category Winner

Client/Brand: American Express
Agency: 

Headline:
American Express Contactless Payment Transit Campaign

Campaign Summary:
Through vibrant, custom-shot photography, bold messaging, and impactful animation, this campaign shows that the best New York moments are just a tap away. It successfully led to increased use of Amex contactless payments across the city – along with 52% average ad recall and strong lifts in brand consideration.

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Client Credits:
Christian Martinez
Allison Silver
Dylan Bernd
Elizabeth Vargas
Shirley Xu
Simon Mullin
Matt Peterson
Arra Myers
Shiesha Towler
Allie Goodchild


Agency Credits: 
Shutterstock