Winner Status: Category Winner

Client/Brand: WoW Studios
Agency: 

Headline:
Kitchen Couture by KitchenAid

Campaign Summary:
To launch the 2023 Color of the Year, we transformed an 100+ year old icon into an iconic 12-piece couture collection and launched it at New York Fashion Week. We proved that while other appliances must use design trends to influence their products, only KitchenAid products could influence design trends.

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Client Credits:
Otto Linwood
Sarah Uchison
Emily Walton
Jack Dess
Jonathan Chang
Mariana Guarin Barkach
Geraldine Ramirez
Dana Abel
Robert Smith
Carley Smith


Agency Credits: 
Marta Del Rio
Shades of Grey
Purple PR
Cutters Studios