Winner Status: Category Grand Prize Winner

Client/Brand: Edelman
Agency: 

Headline:
Punk Bunny x 7-Eleven

Campaign Summary:
To celebrate 60 years of 7-Eleven coffee and connect with Gen Z, we teamed up with Green Day’s Punk Bunny Coffee for an exclusive blend and a nationwide tour. From tattoo giveaways to hometown tributes, our high-energy activations drove massive engagement, earned media buzz and record-breaking foot traffic.

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Client Credits:
Dustin Hall
Danielle Marino-Galinon
Crystal Wilkins
Laura Jean Digan
Heather Chong







Agency Credits: 
UEG Edelman