The Mucus Matcher
Category
Best Use of AI
Description
Winner Status: Category Grand Prize Winner
Client/Brand: Reckitt
Agency:
Headline:
The Mucus Matcher
Campaign Summary:
Swipe right on Mr. Mucus! Mucinex's bold AI campaign takes Tinder by storm, sparking a 200% engagement surge and an 8% jump in sales.
This quirky marketing strategy combines humor and innovation, connecting with consumers like never before.
Please visit the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.
Client Credits:
Jeffrey Kozlowski
Kristen Krone
Lauren Nadeau
Agency Credits:
Winner Status
- Category Grand Prize Winner