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Basketball 2.0

Category

Branded Content (All Teams)

Description

Winner Status: Category Grand Prize Winner

Client/Brand: DoorDash
Agency: 

Headline:
Basketball 2.0

Campaign Summary:
"Basketball 2.0” set out to celebrate everything fans love about the game. To engage the basketball community, DoorDash revived Kurtis Blow’s iconic basketball anthem, infusing it with fresh energy from rap artist Lola Brooke, WNBA legend Sue Bird, and NBA stars Jalen Brunson and Josh Hart.

Please visit the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.

Client Credits:
Dave Meyers
Cassidy Meyers
Mariota Essery
Rafael Segri
David Cuccinello
David Povill
Ellen Utrecht
Cristina Martinez




Agency Credits: 
Work Editorial




 

Winner Status

  • Category Grand Prize Winner

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About the ANA

The Association of National Advertisers (ANA) is the definitive voice of the marketing industry. Since 1910, we have set and advanced the agenda for marketing transformation, connecting over 1,600 member companies to an influential global network, insights and resources that drive growth. Our members represent 20,000 brands and $400 billion in annual marketing investment. Through industry-leading research, the CMO Growth Council, and our proprietary Growth Agenda and Practices, the ANA empowers marketers to shape the future of marketing and create lasting impact for their organizations and the industry.

 

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